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A Chinese laundry detergent ad has sparked outrage for what many social media users have labelled “blatant racism”. Qiaobi laundry detergent ran an ad that appeared on movies and television, featuring an Asian woman shoving detergent into the mouth of a black man and pushing him into a washing machine to clean up.
The video starts with a woman preparing to do laundry:
A black man standing by the door stares and winks flirtatiously at her:
She turns around and sees the black man with a paint stained face, wearing a stained white shirt:
The woman responds and prompts him to come closer:
She pretends she wants to kiss him:
But instead shoves detergent in his mouth:
And pushes him headfirst into a washing machine:
After a quick wash, a light skinned Asian man wearing a clean white shirt emerges from the machine and winks at the woman who responds with a beaming smile:
Several social media users have criticized the advert for blatant racism. The ad has raised concerns about racial stereotyping in China.
